A L E S S A N D R A F R A U S I N
EXECUTIVE COACHING & IMPACT COMMUNICATION
PERSONAL BRANDING
Discover the power of authenticity.
Take control of your personal brand.
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Decide how you want to be perceived. Decide what you want to communicate and how.
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What is personal branding and why does it shape who you are today and your whole career?
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Knowing and owning who you are personally and professionally and communicating this efficiently to the world is the key to success for every professional out there.
It will make a difference in your career development, it can be the key of success of failure of a project, it will be a decisionmaker in people you have access to, it will be a metric of how much impact you can have on those around you.
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For any personal brand to be effective it must be authentic. This is why we use executive coaching to truly understand who you are today, where you wnat to be tomorrow and how you want to communicate this to the rest of the world.
Where do we begin? We start from you.
Who are you?
What are you focused on?
What do you want to be? What are your strengths and weaknesses?
What are your passions and how do they help shape your identity?
Throughout this journey you will learn the art of storytelling, you will define where you are today and where you want to be tomorrow, you will come to understand the power of your story, of your personal brand and how to communicate it to the world.
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If you are ready to take your career to the next level, if you are ready for a step in a differnet direction or if you want to start building your personal brand and having access to the resources and people YOU want, let's begin our journey together.
What are the pillars of a personal brand?
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Authenticity.
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Consistency.
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Your story.
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Expertise.
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Visibility.
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Value proposition.
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Connections.
TELL YOUR STORY
Signature personal brand stories can drive your career.
We start from the truth: who you are, what drives you, how you became who you are today and where you're headed.
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Whatever your goal is, it all starts with a story.
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We create a journey around you.
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Together we look at where you are today, what your personal branding goals are, we define a story and we strategize on how to communicate it to the world.
What are the right outlets?
Where should you be seen?
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We will train you to be a excellent communicator, trained for media interviews and most importantly, together we will tell your story.
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You can become more powerful in communicating your value no matter what you do: careerist, entrepreneur, corporate leader, volunteer or nonprofit leader.
