Something brought you here
You already know you're exceptional.
You've built something real. You've proven yourself — over and over. And yet, somewhere quiet inside, there's a gap between who you are and how the world sees you.
Not because you're lacking anything. But because nobody ever showed you how to access what was always there — your voice, your presence, the thing that makes people lean in when you speak.
That's what MAGNETIC is for.
Magnetic
Introducing
Communication Confidence & Presence
A transformational 6-week programme that takes you from knowing you have something powerful inside to actually showing it. Through deep inner work, practical tools, and live coaching with Alessandra Frausin.
Built on Internal Family Systems methodology and 25 years of coaching the world's most ambitious people
from athletes and entrepreneurs to creatives and change-makers.
6
Video Lessons
Deep, cinematic modules designed to shift how you see yourself — and how others see you.
PUBLIC SPEAKING
Speaking Coaching & Presence
From stage fright to mastery. From performance to presence. For anyone who needs to speak and wants the room to truly listen.
8
Transformational Exercises
Practical, soulful exercises that rewire the patterns keeping your most powerful self hidden.
3
Live Coaching Sessions
Intimate group sessions with Alessandra — real coaching, real breakthroughs,
in real time.
01
Identity & Inner Game
KNOW
Before you can be magnetic, you need to know who you are — really. This phase uses Internal Family Systems to help you meet the parts of yourself that hold you back, befriend them, and step into your full identity.
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Discover your communication archetype
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Understand the inner patterns running the show
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Release the imposter — not by fighting it, but by integrating it
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Build unshakeable self-trust
02
Story & Voice
CONNECT
The most magnetic people don't perform — they connect. This phase helps you find and own your story, develop your unique voice, and learn to speak in a way that makes people feel something.
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Craft your signature story
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Find your voice — not a "professional" version, the real one
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Learn to create emotional resonance
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Master the art of vulnerability as strength
03
On Visibility & Being - LEAD
Presence & Stage
Now you bring it all together. Presence isn't a trick — it's what happens when identity, story, and skill align. This phase gives you the tools to own any room, any stage, any camera.
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Command a room without raising your voice
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Master openings that make people lean in
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Handle pressure, cameras, and live moments with grace
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Lead with presence — not performance
This is what's inside.
Everything you receive
6 Cinematic Lessons
Deep, beautifully produced video modules — not lectures, but transformational experiences you'll want to revisit.
8 Guided Exercises
Practical, soulful exercises to rewire old patterns and step into your full presence — at your own pace.
3 Live Sessions
Intimate live coaching with Alessandra — real conversations, real breakthroughs, real transformation.
IFS Framework
Built on Internal Family Systems — the same methodology used with top performers, athletes, and creatives worldwide.
Private Community
Access to a community of people like you — ambitious, exceptional, ready. A space to share, grow, and be seen.
Lifetime Access
The programme is yours to keep. Revisit the lessons, redo the exercises, come back whenever you need to.
Meet your coach
I learned early on that I didn't fit in one box.
I've spent 25 years in rooms most people never enter — newsrooms at SKY and MTV, boardrooms at Vodafone and Condé Nast, stages across three continents. I've been the journalist asking the hard questions, the executive navigating the politics, the singer standing alone under the spotlight.
I know what it feels like to have something powerful inside you and not know how to let it out. To be exceptional at what you do — and still feel like nobody truly sees you.
That gap is where I work. As an ICF-accredited coach (PCC), adjunct professor, and founder of S-GNATURE, I've helped athletes, entrepreneurs, creatives, and change-makers close the distance between who they are and everything they are capable of.
MAGNETIC is everything I've learned — distilled into a programme that gives you access to the same deep work I do in private coaching, at a fraction of the investment.
— Alessandra
Let's create a moment your
audience won't forget.
Is this for you?
MAGNETIC is for you if...
You're exceptional at what you do — but you know the world isn't seeing the full picture yet
You're done performing a version of yourself that doesn't feel true
You're an entrepreneur, creative, athlete, or change-maker ready for your next chapter
You want to be remembered in every room you walk into — as yourself, not a performance
You want to speak with confidence — on stage, on camera, in any room — and actually enjoy it
You want deep, real transformation — not surface-level tips and tricks
You deep down know that you can — that you are worth more — and you're ready to turn this around
You believe the best project you'll ever work on is you
Is this for you?
MAGNETIC is for you if...
You want to be remembered in every room you walk into — as yourself, not a performance
You're done performing a version of yourself that doesn't feel true
You're an entrepreneur, creative, athlete, or change-maker ready for your next chapter
You want to speak with confidence — on stage, on camera, in any room — and actually enjoy it
You want deep, real transformation — not surface-level tips and tricks
You deep down know that you can — that you are worth more — and you're ready to turn this around
You believe the best project you'll ever work on is you
You're exceptional at what you do — but you know the world isn't seeing the full picture yet